Wings of Providence: WINGMAN Campaign

Wings of Providence (commonly known as WINGS) provides long-term shelter for women and children who have experienced domestic violence. Given that much of the abuse comes from men, the “Be a Wingman” campaign aims to educate men about the realities of gender-based violence, and to include men as part of the solution. The campaign’s donation funds go toward the cost of keeping the shelter’s high maintenance facilities in order. For the logo, the intent was to be something approachable to men but not overly “masculine”; it incorporates three things in one: a wing, a side view of a man with wings, and a hand. Regarding the heavy subject matter, I went for a warm and friendly illustrative manner, using bright colours as well as a colour scheme similar to WING’s own logo.